I turn raw user data into product decisions — funnels, features, and growth you can actually measure.

ARYAN CHAUDHARY — PRODUCT ANALYST DATA BUILDER

SCROLL TO INITIALIZE
THE STORY

DATA IS A COMPETITIVE *ADVANTAGE.*

For three and a half years at Careers360 I have sat exactly where product meets data — owning five product lines end to end, shipping platform migrations, and building the funnels that turned user behaviour into one of the company’s biggest business verticals. The through-line never changed: find what the data is really saying, then build the thing it points to.

01

Data over opinion

Every product debate ends at the dashboard. If it can’t be measured, it isn’t a decision yet — it’s a guess wearing a suit.

02

Own the whole problem

SPOC for five product lines: college pages, reviews, search, publications, and AI systems. Ownership isn’t a title, it’s answering for the outcome.

03

Funnels are products

Lead generation isn’t hoped for, it’s engineered. Every step a user takes is either designed or accidental — I remove the accidents.

04

Ship, measure, repeat

Three major migrations shipped while the product kept running. Momentum compounds faster than perfection.

SELECTED WORK

THINGS I HAVE SHIPPED .

01
PRODUCT / SEO

Platform Migrations

Led the migration of Review pages, College Listings, and site-wide Search — three critical surfaces rebuilt with zero downtime.

2023 — 2025READ CASE STUDY →
02
AI / CMS

Generative AI at Careers360

Drove AI FAQ generation across product pages and a custom AI CMS panel — bringing generative AI into daily editorial workflows.

AI IMPLEMENTATION02 / 04
03
ANALYTICS / GROWTH

Lead Generation Funnels

Built and optimised funnels from product-derived behavioural data — turning lead generation into a major business vertical.

GROWTH03 / 04
04
BI / DATA

Stakeholder Intelligence

Looker Studio and Power BI dashboards that surfaced loopholes and bottlenecks — the reporting layer leadership actually reads.

BUSINESS INTELLIGENCE04 / 04
BACKGROUND

WHERE I HAVE BEEN .

Product Analyst

Careers360 · Gurugram, Haryana
Jan 2023 — Present
  • SPOC for five critical products — College Pages, Review Pages, Search, Publications, and Generative AI at C360, including a custom AI CMS panel for generating AI FAQs across product pages.
  • Managed the migration of three major projects — Review Pages, College Listing Pages, and site-wide Search — while maintaining ongoing product enhancements.
  • Enabled lead generation for clients by creating and optimising funnels from product-derived data, turning lead generation into a major business vertical.
  • Managed and analysed user data with SQL and Google Event Tracking; identified user patterns that fed directly into product decisions.
  • Proficient in traffic analysis and user behaviour identification using Google Analytics, contributing to funnel creation and loophole identification.
  • Presented data-based insights through Google Looker Studio and Power BI, improving identification of system loopholes and bottlenecks.
  • Awarded SHOOTING STAR — Top Performer of the Month, April 2023 and March 2025.
Data & Analytics
SQLPythonPandasNumPyMatplotlibSeabornData AnalyticsData ProcessingBig DataGoogle Event Tracking
Visualization & BI
Google Looker StudioPower BIGoogle AnalyticsGoogle Data StudioGoogle Sheets
Product
JIRAScrumProduct ManagementRoadmappingStakeholder CommunicationSPOC OwnershipCross-functional Coordination
AI / Generative
Generative AI in ProductionAI CMS ToolingAI FAQ GenerationAI-assisted Content Ops
Design & Tools
FigmaBalsamiqMicrosoft Office
Certifications
SQL Basic — HackerRank (2024)SQL Intermediate — HackerRank (2024)SQL Advanced — HackerRank (2024)
PROOF

BY THE NUMBERS

0
PRODUCT LINES OWNED AS SPOC
0
MAJOR MIGRATIONS SHIPPED
0
TOP PERFORMER OF THE MONTH
0
DATA POINTS ANALYSED
CONTACT

LET'S BUILD SOMETHING MEASURABLE.

Open to Product Analyst, Product Manager, AI Product, and AI Engineer conversations.

Start a conversation →
aryanchaudhary.unreal@gmail.com+91 8368978155LinkedIn ↗New Delhi